When I was a copywriter, almost every company that approached me to write for them would tell me they are different? Yet when I ask how they differ, most would pour out the same boring drivel as everyone else. The irony was that they genuinely believed they were unique, but their expression of it said […]
People love stories. Every civilization and culture that ever left its mark on history was built upon and fuelled by the telling and sharing of stories. Look at the most popular social media, movie, sports or musical icons that surround our lives today, and you will see stories. It is far more than their performance […]
Copywriters and SEOers (search engine optimisation experts) have argued the pros and cons of ‘how to’ write and ‘who for’ since optimisation was even a thing. What matters most, keywords and metadata or style and engagement? As a writer, my view might surprise you. It is a sad fact of life that smart marketing will […]
