Is your writing good enough?

Good enough is good enough for business writing Over the last fifteen years, I’ve listened to hundreds of entrepreneurial experts share their muse, read shelf-loads of business books and enjoyed a wealth of wise and witty one-liners. I’ve started with why, learned the seven secrets to everything, built my business in ninety minutes a day […]

Create a content strategy and write on purpose

Your website content, sales letters, emails, blog posts, videos and every customer communication you publish speaks volumes about you. If the message is disjointed, contradictory or just plain confusing, that will form the opinion (or brand) people have of you and your business. “People will assume that the way you do one thing is the […]