The Powerful Pen

I wonder if it ever occurred to Dickens, as he wrote the first line of his first novel, that his words would gain immortality and have such a profound effect on generations of readers? Would Chaucer have changed the tone of his tales if he had seen their modern similitudes evolve and take on such […]

Blogs blow ordinary marketing out of the water 

People love stories. Every civilization and culture that ever left its mark on history was built upon and fuelled by the telling and sharing of stories. Look at the most popular social media, movie, sports or musical icons that surround our lives today, and you will see stories. It is far more than their performance […]

Create a content strategy and write on purpose

Your website content, sales letters, emails, blog posts, videos and every customer communication you publish speaks volumes about you. If the message is disjointed, contradictory or just plain confusing, that will form the opinion (or brand) people have of you and your business. “People will assume that the way you do one thing is the […]