The fact is most business books are boring: The reason is most authors forget to identify why they are writing the book and who it is for…

To write a boring business book is to do your readers’ a disservice and yourself a credibility downgrade. Books speak volumes: What would yours say?

This free guide will help you think about (1) Why you are writing a business book (2) Why someone would want to read it (3) and what it should be about.