For the last fifteen years, I have written every type of commercial and business content you can imagine. I even tried legal documents once but got bored and gave up (genuinely!). From websites, sales letters, email campaigns and tweets; to award entries, information memorandums and online courses… and everything in between.
One day I stumbled upon my muse and took up the mantle of a storytelling ghostwriter. The Business Ghost was born, and I took control of my story. Here are some of the things I have discovered along the way.