You must have heard stories about carpenters whose shelves are falling down, the chef who orders takeaway meals four nights a week, or the dentist with black holes and bad breath? Often professional people are so busy doing their thing for other people they have little time to apply their expertise to themselves. Or maybe, by the time they get home, they don’t have the energy or inclination to do more of the same. I get it; sometimes, you need a break. But then again, is that really a good excuse?
Recently, during a Mastermind session with my brilliant business coach, Ash Taylor of The Business Clubhouse, my team picked me up on that very point. I explained (at the time, I genuinely didn’t know, but I was making an excuse) how I hadn’t had time to write my blog because I was too busy creating content for other people. I won’t share the detail of how strongly the people whose opinions on my business I have come to value above any other was delivered – but it was effective.
After the meeting, as I went through my notes, action points and the various positive provocations that came out of the day, my brain stormed into action. Then, like a lightning bolt, I remembered the first bit of advice I always give to people who tell me they haven’t time to blog: Just go and write ‘something’.
I’ll come back to some blog-planning ideas at the end of this post, but first, let me tell you why this is such a good piece of advice (if I say so myself).
Blogging is brain therapy
In addition to increasing your visibility on search engines, establishing your credibility as an expert and helping educate your customers with helpful information, writing a blog is incredibly therapeutic. Writing can free up brain space by transferring thoughts to paper, get angst off your chest, allow your mind to flow so you can find out what you really think, or become a channel for framing ideas, creativity or expanding sparks. The science of think-to-ink is quite compelling and can work wonders.
Today’s business culture traps too many people in the cut and thrust of doing, without giving us time to think. But blogging can be the perfect escape and creates valuable business assets at the same time. Writing regularly could become your most healthy and wealthy habit: And it might just release the tension in your mind to refocus you on becoming much more effective at dealing with the next thing on your to-do list.
As a result of that comment from my Mastermind team, I reinstated a forgotten golden rule: 1000 words-a-day come what may. Before you think, I could never do that: Don’t worry, I’m not suggesting you should!
You are busy, right? That means you must be doing something worth sharing with your customers, educating potential new customers, or documenting for future reference.
Write each day: Come what may!
I am a writer by profession, and I love what I do. So, every time I feel the pressure of work, I remind myself why I chose to escape what my wife calls ‘a proper job’ and work for myself, doing the thing I love – telling stories. So, for me to write 1000 words-a-day is not a problem. It is what I do. All I would encourage you to do is pick a number that you find comfortable and sit down every day to write. It could be 500, 300, or even 100 words (the Blogging is Brain Therapy paragraph above was just 191 words to show you how little that is). I promise you, creating this habit will do wonders for your working life.
What should I blog about?
The inevitable ‘next question’ is what to write about? So, here are a few ‘quality content’ combined with ‘writing therapy’ ideas to help you and your customers.
You are busy, right? That means you must be doing something worth sharing with your customers, educating potential new customers, or documenting for future reference. So keep a notebook, voice recording app, or one of the dozens of digital notetaking tools around and every time you do anything useful, make a note of what and why.
- A customer asks a question: turn the answer into a blog post
- You fix a problem for a customer: turn the solution into a blog post
- You see a bodge job from a competitor: highlight the common mistake in a blog post
- One of your customers praises your work: turn their comments into a blog post
- You observe a common misunderstanding: reveal the truth with a blog post
I think you get the drift. But here is the thing: Google is so smart nowadays that it responds when searchers type in the exact question on their minds. And you can be sure that if one person (one of your customer or prospects) asking a question or facing a scenario (as described above), others will be too. So think of the enormous SEO, web presence, expert credibility, and visibility benefits of blogging.
One last thought: Stopping to write a blog post and put something of value out there is a great way to stop working ‘in’ your business for a while and think about what it is you actually ‘DO’.
So, unlike the carpenter, the chef and the dentist, I have started to practice what I preach once more, and I hope you found some value or answers resulting from a challenge from people whose opinion I treasure.
If you want to have a chat about how blogging can help your business then get in touch
Thank you, Ash and my Mastermind teammates.