Just write 500 words per day

we are all made of stories - ideas for blogs

You must have heard stories about carpenters whose shelves are falling down, the chef who orders takeaway meals four nights a week, or the dentist with black holes and bad breath? Often professional people are so busy doing their thing for other people they have little time to apply their expertise to themselves. Or maybe, […]

Stories not journeys…

Tell valuable stories; don’t labour the journey Reality TV shows, biographies of celebrities and every other rags-to-riches story we hear these days seems to hang on The Journey. The term is so overused it has become almost meaningless, and even in the corniest of backstory flaunting productions, the presenters themselves seem to cringe at its […]

Five Secrets to Composing a Compelling Business Story

Stories deliver in diametrically different ways to sales-orientated marketing. And the key benefit is that people actually want to read stories. Good stories appeal to our primal, curious, human spirit, and when we find one that connects personally, we struggle to let go before we discover how it ends. That is why you sometimes can’t […]

Are you a lazy optimist?

Please don’t be offended at the suggestion implied in the headline. I know loads of lazy optimists, and they are generally very conscientious, hard-working and busy people. But they do have a problem. And their unwittingly diligent single-mindedness and commitment to their work lie at the root of their commonly-held rarely diagnosed condition. I say […]

Why do stories matter in business?

The French movie director, Jean-Luc Godard, once said, “Sometimes reality is too complex. Stories give it form.” If this is true of complexity, you could apply the same ‘problem and solution’ idea to commerciality, necessity or just plain boringness in the business world. Let’s face it, most people have very little interest in the daily […]

How to Write a Business Book

How to write a business book

How to write a business book your readers will actually want to read If all you want to do is write a business book, the statistics suggest that it is easy. After all, tens of thousands of people publish business books every single year. But, like actors, less than 5% of the growing multitude who […]

Stories can sell anything

Stories can Sell Anything

Stories are selling like hot cakes… If I started describing food to you, or even at the mere mention of the idea, something will move in the pit of your stomach. It may not be hunger, necessarily, but the suggestion will cause micro messengers from your mind to go and investigate the possibility. If they […]