Just write 500 words per day

we are all made of stories - ideas for blogs

You must have heard stories about carpenters whose shelves are falling down, the chef who orders takeaway meals four nights a week, or the dentist with black holes and bad breath? Often professional people are so busy doing their thing for other people they have little time to apply their expertise to themselves. Or maybe, […]

Are you a lazy optimist?

Please don’t be offended at the suggestion implied in the headline. I know loads of lazy optimists, and they are generally very conscientious, hard-working and busy people. But they do have a problem. And their unwittingly diligent single-mindedness and commitment to their work lie at the root of their commonly-held rarely diagnosed condition. I say […]

The power behind the PostScript?

We all know what P.S. stands for but do you know what it means? Derived from the Latin’ post scriptum’, it translates as ‘written after’ and pre-empts a transcribed afterthought. Used well, however, the P.S becomes a potent marketing weapon.   Think how Colombo, after questioning a suspect and opening the door to leave, turns […]

Why do stories matter in business?

The French movie director, Jean-Luc Godard, once said, “Sometimes reality is too complex. Stories give it form.” If this is true of complexity, you could apply the same ‘problem and solution’ idea to commerciality, necessity or just plain boringness in the business world. Let’s face it, most people have very little interest in the daily […]

Create a content strategy and write on purpose

Your website content, sales letters, emails, blog posts, videos and every customer communication you publish speaks volumes about you. If the message is disjointed, contradictory or just plain confusing, that will form the opinion (or brand) people have of you and your business. “People will assume that the way you do one thing is the […]