Stories deliver in diametrically different ways to sales-orientated marketing. And the key benefit is that people actually want to read stories. Good stories appeal to our primal, curious, human spirit, and when we find one that connects personally, we struggle to let go before we discover how it ends. That is why you sometimes can’t […]
We all know what P.S. stands for but do you know what it means? Derived from the Latin’ post scriptum’, it translates as ‘written after’ and pre-empts a transcribed afterthought. Used well, however, the P.S becomes a potent marketing weapon. Think how Colombo, after questioning a suspect and opening the door to leave, turns […]
People love stories. Every civilization and culture that ever left its mark on history was built upon and fuelled by the telling and sharing of stories. Look at the most popular social media, movie, sports or musical icons that surround our lives today, and you will see stories. It is far more than their performance […]
I’ve been listening to Adele’s version of The Cure’s classic ‘Love Song’. And it got me thinking about the power of beautiful words, an absorbing melody and the rich, passionate tones of an awesome voice flowing like water over pebbles in a stream. There is no doubt the delivery, namely the music and the wonderful […]
