As a ghostwriter, collecting Case Studies is always tricky. My job is to be the invisible influence who turns a person’s wisdom and story into a page-turning business book. For me this is a magic trick not a deception. Their story still belongs to them – I simply help to tell it well and turn it into a book.

Often people just need help with planning and a little mentoring to keep them on track. So here are some Case Studies from a few of my BookPlan clients.

As soon as we started to talk, I realised that Martin got it – he was able to capture the essence of the things I had learned throughout thirty years and in business and back into my education and childhood. With Martin’s guidance and advice, we found a structure that could capture everything that I wanted to say about scaling a business while combining it with life events that represented those lessons.