The Power of Comedy and Connection

Power of people and connection

I share a birthdate with Jack Dee (although he is precisely seven years older and approximately seven years grumpier than me). And ever since discovering this irrelevant coincidence, I have felt an odd sense of affinity with him. Aside from the fact that I enjoy his sarcastic wit and deadpan delivery, this commonality creates an […]

Don’t Write Your Business Book

write your business book

Do not write a business book if…   The thing about business books is that most of them are boring. This is not just my opinion – it is a fact. Ask any business owner or entrepreneur how many business books are lining their shelves. Then ask how many they have read. I can’t give […]

Storytelling Techniques

Business Ghost Storytelling techniques

What is the secret to a compelling business story?   The first thing you need to do is have a plan. The irony of stories is they don’t write themselves, yet the real-life ones are perpetual in motion and seldom need a writer. But it was left to the genius of Alfred Hitchcock to explain […]

Write for people first, Google second

Copywriters and SEOers (search engine optimisation experts) have argued the pros and cons of ‘how to’ write and ‘who for’ since optimisation was even a thing. What matters most, keywords and metadata or style and engagement? As a writer, my view might surprise you. It is a sad fact of life that smart marketing will […]