Storytelling Techniques

Business Ghost Storytelling techniques

What is the secret to a compelling business story?   The first thing you need to do is have a plan. The irony of stories is they don’t write themselves, yet the real-life ones are perpetual in motion and seldom need a writer. But it was left to the genius of Alfred Hitchcock to explain […]

Write for people first, Google second

Copywriters and SEOers (search engine optimisation experts) have argued the pros and cons of ‘how to’ write and ‘who for’ since optimisation was even a thing. What matters most, keywords and metadata or style and engagement? As a writer, my view might surprise you. It is a sad fact of life that smart marketing will […]