Niche to Increase

We all know that focusing on your niche is a smart idea, but most of us still can’t quite resist the temptation to shout about everything we do. It seems restrictive, not to mention downright scary, to only promote or talk about the ‘one thing’ you do better than anyone else, even if it is […]

Do business book summaries deliver the full FORCE of the book?

Would you pay for an overview of movie storylines to save you from having to watch the film? I didn’t think so. People watch films because they want to experience the story, not just know what happened. That is where the true value lies. I think the same could be said of business books. In […]

The power behind the PostScript?

We all know what P.S. stands for but do you know what it means? Derived from the Latin’ post scriptum’, it translates as ‘written after’ and pre-empts a transcribed afterthought. Used well, however, the P.S becomes a potent marketing weapon.   Think how Colombo, after questioning a suspect and opening the door to leave, turns […]

Blogs blow ordinary marketing out of the water 

People love stories. Every civilization and culture that ever left its mark on history was built upon and fuelled by the telling and sharing of stories. Look at the most popular social media, movie, sports or musical icons that surround our lives today, and you will see stories. It is far more than their performance […]

Maybe Words Could Be The Cure

I’ve been listening to Adele’s version of The Cure’s classic ‘Love Song’. And it got me thinking about the power of beautiful words, an absorbing melody and the rich, passionate tones of an awesome voice flowing like water over pebbles in a stream. There is no doubt the delivery, namely the music and the wonderful […]

Why do stories matter in business?

The French movie director, Jean-Luc Godard, once said, “Sometimes reality is too complex. Stories give it form.” If this is true of complexity, you could apply the same ‘problem and solution’ idea to commerciality, necessity or just plain boringness in the business world. Let’s face it, most people have very little interest in the daily […]

Book summaries negate books

Does a business book summary negate the need for the book?   How many business books are sitting unread on shelves, piled high on desks or gathering dust next to the bed? What is the attraction of these paper-bound packages and the abundance of wisdom that their titles promise? Maybe that is it! Perhaps the […]

Create a content strategy and write on purpose

Your website content, sales letters, emails, blog posts, videos and every customer communication you publish speaks volumes about you. If the message is disjointed, contradictory or just plain confusing, that will form the opinion (or brand) people have of you and your business. “People will assume that the way you do one thing is the […]

How to Write a Business Book

How to write a business book

How to write a business book your readers will actually want to read If all you want to do is write a business book, the statistics suggest that it is easy. After all, tens of thousands of people publish business books every single year. But, like actors, less than 5% of the growing multitude who […]

Stories can sell anything

Stories can Sell Anything

Stories are selling like hot cakes… If I started describing food to you, or even at the mere mention of the idea, something will move in the pit of your stomach. It may not be hunger, necessarily, but the suggestion will cause micro messengers from your mind to go and investigate the possibility. If they […]