The book is better than the film

ghost writer UK

A few years ago, I was at an event where special guests from Google talked about marketing on the internet (yes, actual Google people – not just experts). One of the Google gurus commented how content on the internet would be 80% video within the next 2-3 years. As a writer, I found this a […]

Is your marketing communication?

ghostwriter UK

When I was a copywriter, almost every company that approached me to write for them would tell me they are different? Yet when I ask how they differ, most would pour out the same boring drivel as everyone else. The irony was that they genuinely believed they were unique, but their expression of it said […]

Book summaries are pointless

ghost writer UK

One of the fundamental problems facing many business owners today is revealed in the phrase ‘too much information’. Multitudes of would-be entrepreneurs are on the search for the silver bullet that will make them millionaires or open the door to fame, freedom and financial security forever. And even among well established or reasonably successful business […]

Just write 500 words per day

we are all made of stories - ideas for blogs

You must have heard stories about carpenters whose shelves are falling down, the chef who orders takeaway meals four nights a week, or the dentist with black holes and bad breath? Often professional people are so busy doing their thing for other people they have little time to apply their expertise to themselves. Or maybe, […]

Why marketing is like poker

Marketing is like poker

The uninformed would have you believe poker is a game of luck and gambling a game for mugs. While I would agree with the second part of that statement, I am equally of the opinion that there is no more luck associated with playing poker than with any other game. Think about it for a […]

Writing your business book is easy

Like everything else in life, the key to managing a daunting task is to break it into small, manageable chunks. But that is not the whole truth. There is another essential and symbiotically inseparable part of the equation: You need a plan. If you are writing a book (novel, business book, textbook or any other […]

The Powerful Pen

I wonder if it ever occurred to Dickens, as he wrote the first line of his first novel, that his words would gain immortality and have such a profound effect on generations of readers? Would Chaucer have changed the tone of his tales if he had seen their modern similitudes evolve and take on such […]

Is your writing good enough?

Good enough is good enough for business writing Over the last fifteen years, I’ve listened to hundreds of entrepreneurial experts share their muse, read shelf-loads of business books and enjoyed a wealth of wise and witty one-liners. I’ve started with why, learned the seven secrets to everything, built my business in ninety minutes a day […]

Stories not journeys…

Tell valuable stories; don’t labour the journey Reality TV shows, biographies of celebrities and every other rags-to-riches story we hear these days seems to hang on The Journey. The term is so overused it has become almost meaningless, and even in the corniest of backstory flaunting productions, the presenters themselves seem to cringe at its […]

Five Secrets to Composing a Compelling Business Story

Stories deliver in diametrically different ways to sales-orientated marketing. And the key benefit is that people actually want to read stories. Good stories appeal to our primal, curious, human spirit, and when we find one that connects personally, we struggle to let go before we discover how it ends. That is why you sometimes can’t […]