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To Cliché or not to Cliché, that is the question?

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?
http://www.businessghost.co.uk/blog/2015/12/cliche-or-not-cliche-question

Are you boring your customers and prospects?

Create interesting content. Don't bore your customers and appear to be the same as everyone else.
http://www.businessghost.co.uk/blog/2015/12/are-you-boring-your-customers-and-prospects

What is good copy?

What makes good copy in terms of effective content is not the same as what would constitute well-written prose.
http://www.businessghost.co.uk/blog/2016/01/what-good-copy

Blog your way to the top

Why writing a blog is good for your profile and a few tips to get you started
http://www.businessghost.co.uk/blog/2016/01/blog-your-way-top

Compelling content needs ‘strategy’ not a ‘shot in the dark’

The importance of creating a blog strategy, not just a series of random posts. Why and how to build a content strategy that will engage, attract, convert and convince you followers
http://www.businessghost.co.uk/blog/2016/05/compelling-content-needs-strategy-not-shot-dark