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To Cliché or not to Cliché, that is the question?

Using cliche jargon acronyms in business writing. When is it OK to do this, if at all?
jargon or acronyms in their business writing. Most people would warn you to stay away fro http://www.businessghost.co.uk/blog/2015/12/cliche-or-not-cliche-question

Compelling content needs ‘strategy’ not a ‘shot in the dark’

The importance of creating a blog strategy, not just a series of random posts. Why and how to build a content strategy that will engage, attract, convert and convince you followers
http://www.businessghost.co.uk/blog/2016/05/compelling-content-needs-strategy-not-shot-dark