Ghost Blogging

Blog your way to the top

The often quoted ‘fake it until you make it’ is an interesting concept. It describes the way that people manage to bluff their way through, selling themselves as experts in their field whilst trying t…
Jan 15, 2016
Read More

What is good copy?

Good copy, just like ‘good’ anything else, is copy that achieves its purpose. Commercially, there really is no better measure than that, and I have seen plenty of examples of ‘technically poor’ conten…
Jan 07, 2016
Read More

Are you boring your customers and prospects?

Almost every company I ever speak to tells me that they are different? Yet when I ask how they ‘think’ they differ most of them still come out with the same boring drivel as everyone else. They claim:…
Dec 18, 2015
Read More

To Cliché or not to Cliché, that is the question?

People often ask me if they should use well-known phrases, jargon or acronyms in their business writing. Most people would warn you to stay away from such childish things, but I believe they are wrong…
Dec 04, 2015
Read More

Maybe words could be the cure

Listening to Adele’s version of The Cure’s classic ‘Love Song’, I am once again fascinated by the power of beautiful words, an absorbing melody and the rich, passionate tones of an awesome voice flowi…
Oct 30, 2015
Read More

Blogs blow ordinary marketing out of the water...

People love stories. Our entire civilization, and every culture that ever left its mark in history has been built upon and fuelled by the telling and sharing of stories. Just look at the most popular …
Sep 16, 2015
Read More