Blog your way to the top

Jan 15, 2016

The often quoted ‘fake it until you make it’ is an interesting concept. It describes the way that people manage to bluff their way through, selling themselves as experts in their field whilst trying to earn the accolade and success which they feign to have already achieved. There are loads of these people around and I’m sure a few names or faces might be springing to your mind as you read. While I can’t argue with the logic, and I agree that we all had to start somewhere, it is the implied dishonesty here bothers me. So I want to share my four top tips for using your blog to build your credibility and demonstrate that you genuinely are the go-to guru.

Write until you reach the height…

1) Just write something… the simple fact is that Google loves content and the more new and original pages you have on your website, the more likely it is to be picked up by the search engines. Just one blog per week will give you 50 new pages per year on your site. If you are as good as you claim, you must have something to say…

2) It doesn’t have to be very long… although recent studies suggest that Google prefers longer blog posts, it is still an inescapable truth that ‘a short blog’ is significantly better than no blog at all. Even if you post a few sentences and a link to an article elsewhere you will have increased your online profile. A blank space says more than you think…

3) You ‘do’ have something to say… all you have to do is stop for a moment and think about what you did today. You provided a service, some knowledge, or a skill which someone else couldn’t do – so they paid you instead. Share that information, tell the story, demonstrate your skill or translate it into some top tips. Google loves lists…

4) Your blog buys you credibility… if you write an informative, regular blog, your customers, and maybe even some prospective customers, will keep coming back to learn more. If you are the industry expert you claim to be or are on your way to becoming, then start shouting about it. Waiting to be discovered is a risky strategy…



Category: Marketing